iGan Partners invests in FlipGive

Toronto, ON, September 25, 2012 – iGan Partners is pleased to announce the closing a $2M Series A Financing in Better The World, Inc.. The investment, led by iGan Partners Inc. with participation from the MaRS Investment Accelerator Fund (IAF) and a group of private investors, will be used to develop and market the Company’s recently announced Business-to-Consumer digital marketing platform called FlipGive.

FlipGive is a pay-for-performance digital marketing platform that uses the power of people and community fundraising to guarantee sales, drive widespread social media promotion and create positive social impact for national retailers and consumer brands.

The platform was conceived following Better The World’s development of many successful digital social responsibility platforms for companies like TD Bank, Pearson Publishing and Indigo. The first retailer to launch using FlipGive technology is Indigo for the Adopt a School program (now running at adoptaschool.indigo.ca). The program provides an easier way for schools across Canada to raise money. Parents, teachers and Indigo store staff sell Indigo digital gift cards to their online social networks using the FlipGive platform. Every gift card sold triggers a donation to the school, drives a customer to Indigo and gets the buyer a gift card that can be redeemed in-store or online“We fundamentally believe that FlipGive is a game-changer for retail and brand marketers.  It’s a risk-free way for marketers to get guaranteed results and do good,” said Sam Ifergan, CEO, iGan Partners.

“The entire team is so grateful for the support of iGan Partners, MaRS IAF, and our private investors,” said Steve Croth, Co-CEO, Better The World Inc. “We’re looking forward to the journey ahead of us – helping thousands of companies drive sales and create positive social impact in their communities.”

FlipGive will Beta launch in October with Lowes, Indigo, Spy, Ethical Ocean and others.

About FlipGive

FlipGive is a highly innovative digital marketing platform that connects merchants to consumers, through community fundraisers. The platform allows merchants to post offers on the web, where they agree to support community fundraisers. Community fundraisers broadcast these offers to their social networks and ask family members and friends to purchase gift cards. These offers are very attractive as donors will receive 100% of their money back when they walk into a merchant’s store for gift card redemption. Merchants like this initiative as it helps drive customer traffic into their stores, helps build their brands and is a very effective marketing strategy. For each gift card sold, merchants give a portion back to the community fundraisers. For more information, please visit www.flipgive.com