News Pick – The Accelerators: Marketing That Pays Off – WSJ


March 12, 2015. “For founders of young companies, marketing is something of a catch-22. Startups need money to advertise. Yet some believe that only by advertising can a business grow and make money.

Social media like Facebook, Twitter and YouTube can offer startups the chance to expand their audience for little or no money. Yet most founders don’t know how to measure whether they’re getting any return on investment of time spent using these platforms.

On The Accelerators, experienced entrepreneurs and venture capitalists share their opinions on how much founders should spend on marketing their nascent companies, and their views on the marketing strategies most likely to pay off.”