News Pick – Michael Serbinis: When I realized the economics of my company didn’t make sense, it was really scary – G&M

March 31, 2017 – “The scariest point in time for any company is when they realize their product isn’t working for the market. The next scariest thing is fixing it, before time runs out. Getting product-market fit right is critical to the success of any small business. As business owners, we know this. That’s why it’s especially terrifying when you realize you’ve got it wrong. So what is product-market fit exactly? It’s the intersection where the products or services that a company offers meet the needs of consumers by either solving a problem or adding value to their lives. And they are willing to pay for it. And their lives would be materially worse if they couldn’t have your product. There are all kinds of measures, but when you have it, you just know it. All of a sudden the gears of your business are no longer grinding, they are flying.” Read more at The Globe and Mail